Case Study:
Open for Vintage
We have been dealing with Seriun now for a number of years as the main developer and administrator of our site. Their level of service is outstanding and they take a real and honest interest in understanding our business so we can improve it.
James Loftus
Director, Open for Vintage
Overview
Open for Vintage (OfV), a luxury fashion website, has a mission to become the leading online platform for luxury pre-owned fashion whilst promoting sustainable fashion practices and independent retailers. OfV was founded in 2016 by two Irish entrepreneurs, Colin Saunders & James Loftus, and is a high-end marketplace selling preloved vintage designer items from boutiques around the globe to their discerning international customers. Just one year after launching, OfV is now home to 65 boutiques in 12 markets, with an average order value of £700+. The team carefully curate exciting one-off pieces through their passion for everything vintage. They are ‘unlocking the world’s boutiques.’
The Problem
OfV needed an online store with a back-office system to enable them to become an online vintage and designer emporium, which would allow customers to shop from a global network of luxury boutiques all on one website. They needed a fully integrated platform, which would operate a management system providing logistics and curation processes to many independent boutiques around the world. The three-way transaction between the vendor, marketplace and consumer creates financial and operational complexities that need to be managed and automated to ensure the best possible service and value proposition to the customer.
Functions such as onboarding new vendors, taxonomy of individual products, and maintaining high-quality and consistent imagery can be difficult to manage and maintain consistency. Order processing and logistics present a unique set of challenges where the customer and the vendor can be in different regions around the globe. Commission management for sales across multiple currencies, language and identifying logistic partners are critical considerations to ensure products are delivered on time and within market expectations. Vendor management presents back-office complexities and as each boutique is independent, aligning each with the OFV brand and operational template could create prohibitive administrative burden.
About the Client
Open for Vintage connects customers with trusted boutiques worldwide, offering authenticated luxury items from top brands. Their mission is to make sustainable fashion accessible while providing a premium shopping experience. They have attracted attention from prestigious global fashion publications including Vogue, E! Entertainment and The Huffington Post, and international A-list celebrity customers such as Kim Kardashian, Hayley Baldwin and Daisy Lowe.
How we made it all come together
The Solution
Seriun have extensive experience in scalable e-commerce solutions. They demonstrated the ability and route to a minimum viable product that would allow Open for Vintage to launch quickly and scale effectively. Seriun delivered a bespoke platform that manages vendor onboarding, product taxonomy, imagery consistency, order processing, logistics, and commission management across multiple currencies and regions. This solution automated complex processes and ensured seamless transactions between vendors, the marketplace, and consumers.
The Benefits
Open for Vintage now operates a fully integrated, scalable platform that supports their rapid growth and global expansion. The system has streamlined operations, reduced administrative burden, and improved customer experience. As a result, Open for Vintage has grown from 2 boutiques to 65 globally in just one year, positioning them as a leading player in sustainable luxury fashion.
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